Why pricing is important to artists - part 1/3

I've been moved to Blog about something I think little about when I do it, but I understand how others might well be completely at sea over the issue of pricing their work to show. Recently I have experienced artists exhibiting, or have work for sale on their websites, at best at unrealistic prices. How do I come to this conclusion? Mostly, I know them personally and or I am aware of their work through my professional practice. Pricing is not an exact science but there are elements you can use to help you. This is not only my opinion but a consensus based on years of working with artists, galleries and exhibition venues feedback, even the public. Pricing is a problem mainly because artists a

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